Work Experience
2019 - 2022
Graphic Designer - Meridian Trust Federal Credit Union
Lead the marketing team that created results-driven marketing campaigns and promotions, events and seminars. Coordinated the whole process of creation integration of new and more efficient portals.
-
Designed marketing materials for marketing programs, campaigns, events and initiatives, print advertising, emails, website pages, signage, banners, brochures, billboards, posters, ATM screens and wraps, and building decor.
-
Developed and implemented multiple new user-facing products that met demanding quality standards, including conducting marketing research, design, and prototype development and testing.
-
Managed multiple websites within the company.
-
Developed content for social media sites, including FaceBook, Twitter, LinkedIn and YouTube.
-
Managed all aspects of video products from conception to editing.
-
Coordinated marketing support for special events and seminars.
-
Tracked, updated, and produced regular reports of all sales activities in company.
2014 - 2019
Remotely Contractor Researcher and Writer - Beijing Posts & Telecom Press
Authored the book Design Principles of Chinese and English Logotype Matching published in July 2023 by the Beijing Posts & Telecom Press. This book is the first in its field to illustrate guidelines for cross-culture typefaces matching.
-
Conducted 150 interviews and surveys to collect and analyze data.
-
Researched numerous books and articles of typography, logo design, and cross-culture design.
-
Searched, sorted, classified, and analyzed hundreds of bilingual logo cases.
-
Developed and summarized new design principles in bilingual logo design.
-
Developed all graphics, layout and typographic design.
-
Helped design the book cover.
2014 - 2015
Graphic Designer - Harrison, Walker & Harper
Designed marketing materials and environmental design intentions of various scaled projects for architectural manufacturing development.
-
Developed and streamlined theme concepts and creative design, including logos, exhibits, signage, videos, proposal templates, presentations, brochures, packaging, and events.
-
Coordinated editorial hand architectural renderings, sketches, illustrations, and creative artwork for various components of the whole structure and project.
2006 - 2008
Book Cover Designer and Sales Associate - Nankai University Press
Assisted in book cover and brochure design projects. Learned in detail about the entire publishing process and textbook market in China.
-
Designed various book covers to attract the intended audiences.
-
Worked collaboratively with the talented editorial, marketing, and publicity staff on company outreach and customer development to optimize sales.
-
Managed sales of text books and customer relations with 356 departments of 73 colleges in 11 cities of China.
-
Created, planned, and delivered presentations on company products.
Education
2024
Colorado Real Estate of Pre-Licensing Certificate
Colorado Law and Practice
Colorado Legal Issues
Colorado Practical Applications
Colorado Contracts and Regulations
Colorado Closings
Recordkeeping and Trust Accounts
2022
2021 - 2014
Google UX Design Professional Certificate
Texas A&M University-Commerce
MFA of Visual Communication
Tianjin University of Commerce
2002 - 2006
BFA of Graphic Design
Skills & Expertise
UX Design
-
Sketch
-
Figma
-
Adobe DX
-
InVision
-
Dreamweaver
-
Wordpress
-
Wix
Graphic Design
-
Photoshop
-
Illustrator
-
InDesign
Video Production
-
Premiere Pro
-
Drone Flight
-
After Effects
-
Flash
Interior Design
-
Plan Drawing
-
Hand Rendering
-
SketchUp
Digital Illustration
-
Fresco
-
Coral Painter
Publication
Publication on July 2023 by Beijing Posts & Telecom Press
Texas A&M University-Commerce MFA Final Thesis 2014
Achievements
2022
Credit Union National Awards (CUNA)
2022
Gold Award for Comprehensive Campaign: RV Loans Promotion
Marketing Association of Credit Unions (MAC)
2022
Silver Award for Rebrand/Brand Evolution: Redesigned Credit and Debit Cards
Marketing Association of Credit Unions (MAC)
2021
Gold Award for Community Engagement: College Scholarship Program
Marketing Association of Credit Unions (MAC)
2021
Gold Award for Crisis Response: COVID-19 Communications
Marketing Association of Credit Unions (MAC)
2021
Bronze Award for Culture/Internal Branding: Cheyenne Downtown Branch Glass Signs
Marketing Association of Credit Unions (MAC)
2021
Bronze Award for Outdoor: ATM/ITM Wrap Design
Marketing Association of Credit Unions (MAC)
2020
Silver Award for Online and Print Advertising: Marketing Promoting Double the Points on Credit Cards
Marketing Association of Credit Unions (MAC)
2014
Research Symposium Award of Excellence
Texas A&M University-Commerce
2010
Awarded the Madeline Colbert Steed Fellowship
University of Oklahoma
2005
Honorable Mention
College Advertisement Design Competition of China
2005
Award of Excellence in Student Leadership
Tianjin University of Commerce
2004
Bronze Award
University Advertisement Competition of Tianjin
2004
Student Excellent Award
Tianjin University of Commerce
2003
Award for Excellence in Student Volunteer Service
Tianjin University of Commerce
2003 - 2006
Four Year College Scholarships
Tianjin University of Commerce